Aleene’s began in the 1950’s as the original tacky glue creator, bringing a thick glue that holds paper together and stands the test of time to the market. The tacky white glue became so popular that she started bottling and selling it, eventually modifying the name to “Aleene’s Original Tacky Glue.” She chose the gold bottle that is still used today to reflect the premium quality of its contents – the gold standard of adhesives.